The
Jaguar Story was, for 50 years, the story of one man, founder Sir William Lyons,
who built up one of the world´s greatest automotive names: renowned for
captivating style, breathtaking performance, and a commitment to quality.
The Years 2000 to 2004.
The new millennium dawned with Jaguar entering Formula
1, an event that was celebrated by the creation of the 'Silverstone' special edition
of the XK8.
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 The
Years 1996 to 2000
Having been associated with Daimler since 1960,
Jaguar has always been proud that its most luxurious flagship models have been
designated 'Daimler.' During 1996 the motor industry celebrated the centenary
of motoring. --------------------------------------------------------------------------------
 The
Years 1989 to 1996
The Jaguar Story now entered a totally new era.
Since its flotation in 1984 Jaguar had achieved considerable success in the growth
and development of its business.
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 The
Years 1979 to 1989
In 1980 a new era began at Jaguar with the appointment
of John Egan as Chairman and Managing Director. Egan's motor industry career had
taken in General Motors (AC Delco)
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 The
Years 1968 to 1979
In the late sixties Jaguar had rather too many saloon
models for a relatively narrow sector of the market. Equally, those worthy models
were becoming a little outdated.
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 The
Years 1963 to 1968
Jaguar had planned a short retirement from racing,
but various factors delayed their return. The factory fire; the need to concentrate
on road cars.
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 The
Years 1953 to 1963
In 1954 the XK120's were superseded by the mechanically
updated XK140's fitted with the more powerful 190 bhp XK engine which had been
used in the Special Equipment 120's.
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 The
Years 1938 - 1953
During the war, the manufacture of sidecars was increased
for military use with nearly 10,000 made. Additionally, aircraft and fabrication
work had the beneficial side effect of introducing the company.
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 The
Years 1935 to 1938
In 1935 the 'Jaguar' name sprang upon the scene
for the first time with a completely new saloon and sports car range. William
Heynes had been working to produce a completely new.
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 The
Years 1932 to 1935
William Lyons was not content to merely build bodies
on other people's chassis. This constrained his creative desires and equally restricted
him to products which were stolid rather than sporting.
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 The
Years 1922 to 1932
To trace the birth of Jaguar,
we must go back to the northern seaside town of Blackpool. Here a young motorcycle
enthusiast by the name of Bill Lyons | 
